I help personal finance and B2B brands build trust and inspire action. From articles to web copy, I transform complex topics into content that's clear, credible, and compelling. The kind your readers actually seek out — and share.
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Hi, I'm Kat Aoki — a freelance copywriter specializing in personal finance, fintech, and financial services, with 15+ years in the industry.
Most recently writing for AOL, I've also contributed to Forbes Advisor, Finder.com, Lifewire, as well as multiple brands and publications across the U.S. and Australia. I help companies and individuals translate complex topics into content that's clear, credible, and genuinely useful.
My background includes a degree in Marketing from California State University, Sacramento and 10 years in the IT industry, where I developed a knack for breaking down complex technical subjects for everyday audiences.
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What I do
Clear, conversion-focused copy for your homepage, about page, service pages, and more. Written to reflect your brand voice and move visitors toward action — wherever they land.
Long-form finance content that educates, builds trust, and ranks in search. From personal finance tips to in-depth guides, I write articles your readers will bookmark.
Research-backed, authoritative long-form content that establishes your brand as an industry leader. Ideal for B2B finance and fintech companies.
Welcome series, nurture campaigns, and promotional emails that build relationships and drive clicks. Finance-savvy copy your subscribers actually open.
Kat is the rarest kind of writer — genuinely curious and absolutely fastidious. After 6+ years of working together, I'd trust her with anything.
— Kelly Waggoner, senior editor at AOL.com
Kat has a particular talent for making difficult subjects like personal finance easy to understand. She's also a delight to work with.
— Anna Serio-Ali, former editor at Finder.com
We appreciate you as a writer, editor, and creative thinker. These three things are hard to come by!
— Erika Imberti, Editor at Column Five B2B Marketing Agency